Sunday, August 8, 2010

Kickstarter: Get Inspired, Get Creative

Hi Everyone, I read a fabulous case study today by Craig Mod (via The Book Designer).  It documented Craig and his co-author Ashley Rawlings' experience in using Kickstarter to buy back the rights of their book Art Space Tokyo (which sold out it its first year then was never reprinted by its publisher) and re-launch their book.

Craig's case study intrigued me:

"$24,000 in 30 days, a room full of books in 60 & a new way of publishing in 90... In April 2010, Ashley Rawlings and I used community fundraising to raise nearly $24,000 to breathe new life into our book, Art Space Tokyo. My goal here is to outline what we did and why we did it, with the hope of inspiring anyone with an itch, gumption and a good narrative, to do the same. To bring beautiful, well-considered things into the world."

If you are a published or wannabe writer and/or if you are interested in self-publishing and/or you are an entrepreneur wanting to think more creatively, I highly recommend reading Craig's case study.

But beyond that, I encourage all of you to visit

Kickstarter's premise is to give you a platform to promote your creative project idea, then help you open it up for community funding on their site.  You nominate the funding goal and the timeframe, then supporters of your project can pledge money to kick-start your project, in return for the benefit or experience you promise to your supporters.  If you do not meet your funding goal in the required timeframe, no one pays their pledge.  So the challenge is not only to come up with a cool project, but to get as many supporters as possible in your nominated timeframe, so that you reach your goal and your project goes ahead.

Whether or not you have a creative idea, this site are very inspiring.  Immerse yourself in the site's creativity, and who knows, maybe it will ignite a new spark of creativity in your own ideas...

Have a fabulous week! Andrea

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