What They Don’t Tell You About Successful Product Launches

Hi Everyone, When reading a great article today on ProBlogger by Darren Rowse, entitled How To Get Things Done When You're Feeling Overwhelmed, (interestingly, it has been retweeted nearly 500 times, so it seems that those of us feeling overwhelmed are certainly not alone!)...

I came across another great article by Darren: What They Don't Tell You About Successful Product Launches - which I watched first in video form (Darren is very genuine and great to watch and listen to - I highly recommend the video), but then I read the transcript as well.

Essentially, Darren says the following (but in a more animated way and with more anecdotes):

1. Build a Content Base.  He emphasized that this does not happen overnight, but that a genuine content base takes time.  He said he has been building his online content base over the last 8 (!) years.

2. Build Relationships.  "Every day you have the opportunity to take yourself closer to that big launch by getting to know someone else on the web, whether that be a potential reader, whether that be another blogger, whether that be just someone who’s interested in the same kind of stuff as you on Twitter, you never know where those relationships will take you."

3. Build Your Skill Set.  Add to your repertoire daily.  Learn new things. Connect more dots.

4. Build Your Email List.  Build a greater audience, over time, and be rewarded with a bigger launch impact.

Darren concludes:

"I guess the point of this video is not to come up with a conclusive list of things that you can do that will take you closer to your, your goals one day, but it’s to get you to think about what you can do today, what you can do tomorrow and to think about some of those little things that will take you closer to your ultimate goals.

Set yourself some tasks this week. Just little things that you can do, posts that you can write, people that you can interact with, just features that you can add to your blog, new skills that you can learn. All of these things will take you closer to that ultimate goal.

It’s great to have the idea of a big product launch in the back of your mind, but at the front of your mind needs to be these sorts of daily activities that will take you closer to that."

I highly recommend Darren's video. Have a great weekend!  Andrea